Our Perspective is the Root of Success or Failure

Peter Svenneby Leaders, Sales Managers, Salespeople, Trusted Advisors 6 Comments

When we are leading, influencing, being called upon as trusted advisors or salespeople, the perspective we choose to take in a situation is fundamentally linked to our success or failure in that situation.  Perspective tends to drive how we react instinctively, and our reactions drive our attitudes and our behaviors which then drive our outcomes.

Continue reading

Cold Calling is a CEO Agenda Item

Peter Svenneby Leaders, Sales Managers, Salespeople 1 Comment

Cold Calling is a CEO agenda item.  I have become convinced of this as I work with various companies in a broad variety of businesses.  As leaders of our companies, if we don’t establish the culture of picking up the phone and calling people we don’t know, it just doesn’t happen.
Continue reading

Prospecting and Selling are Different Things!

Peter Svenneby Sales Managers, Salespeople 5 Comments

Prospecting, (“cold calling”), has been a hot topic with our clients this year.  A few months ago we launched a prospecting crash course to help companies build this essential skill on their teams.  One of the key aha moments in the workshops has occurred when we discuss the idea that Prospecting and Selling are two completely separate processes with different intents, approaches and measures for success. 
Continue reading

Selling in Today’s World – 3 Imperatives

Peter Svenneby Sales Managers, Salespeople 1 Comment

As 2012 comes to an end, I’ve found our business shifting to accommodate the changes in the business and economic landscapes.  I’m doing a lot more coaching and advising at an executive level.  This combined with my own experience of running a business has brought to light some of the fundamental changes that I’m seeing in selling these days.  Namely, decisions are being made differently.  Decisions are made more slowly, they are made with far more scrutiny, and they require an almost absolute guarantee of a successful outcome (typically short term ROI) before being signed off.  It is harder to sell big complex products and services right now than it has been over the past 15 years.  Here are three “selling” imperatives I’ve found to be important for the companies with whom I’m working:
Continue reading

How Attitude Influences Communication

Peter Svenneby Sales Managers, Salespeople, Trusted Advisors Leave a Comment

“Attitude” is a funny thing. We often talk about attitude, refer to it, judge it as “good” or “bad”, and yet it is very difficult for us to really get our arms around what it really is. In situations involving persuasion, tact, diplomacy, etc. we are all aware there is a right attitude for the situation and a wrong one. Continue reading

Don’t wish it were easier… Wish that you were better.

Peter Svenneby Sales Managers, Salespeople, Trusted Advisors 5 Comments

I heard a quote years ago that shifted the way I look at challenging situations.  It was such a formative idea in my personal development that I thought it might be a good blog entry.  The quote was on a CD by a speaker named Jim Rohn called “The Art of Exceptional Living”.  I can still hear Jim’s unique voice ringing in my head when he said “don’t wish it were easier… wish that you were better!”

Continue reading

Becoming a Trusted Advisor… Relative Seniority

Peter Svenneby Leaders, Sales Managers, Salespeople, Trusted Advisors 4 Comments

There’s a lot of rhetoric available about how to become someone’s trusted advisor. It is a coveted position to be in – both in terms of how it strokes our ego as well as being a prime position from which we can grow our relationship (and our role/business) with that person. From my experience in coaching some very smart people, I’ve noticed that being smarter doesn’t particularly create the trust, credibility, or relationship you might seek with your counterpart.
Continue reading

Conversation vs. Information Exchange

Peter Svenneby Leaders, Sales Managers, Salespeople, Trusted Advisors 1 Comment

One of the fundamental fallacies that I’ve observed in selling is the idea that information is the key reason people buy from us. I have watched the sales people, sales engineers, techies, and executives I coach share with their prospects how great their technology/process/approach is, how superior their features and benefits are, how the speeds and feeds are this and that, and continue with a litany of details about the product or service in question. It is as if they believe the information has some magic ability to cause the prospect to buy. It isn’t so!!!
Continue reading