Cold Calling is a CEO agenda item. I have become convinced of this as I work with various companies in a broad variety of businesses. As leaders of our companies, if we don’t establish the culture of picking up the phone and calling people we don’t know, it just doesn’t happen.
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Prospecting and Selling are Different Things!
Prospecting, (“cold calling”), has been a hot topic 
with our clients this year. A few months ago we launched a prospecting crash course to help companies build this essential skill on their teams. One of the key aha moments in the workshops has occurred when we discuss the idea that Prospecting and Selling are two completely separate processes with different intents, approaches and measures for success.
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Willpower & Personal Performance
“There are 3 types of strength” I tell my kids. “Physical strength, intellectual strength, and the strength of your willpower.” I’ve been telling them this because I see them stuck in a lot of the frustrating patterns of behavior that I also see in myself… and that I’ve been working on continuously for years. So much of our performance in our jobs and in our roles in life will ultimately be tied to our strength of will. For a lot of my customers and coaching clients, their will is tested most when they move from an operations or technical role (engineering, consulting, etc.) into a role with sales responsibilities. It is very often willpower, not knowledge, that limits our performance.
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