Thoughts on Teaching Sales to Technologists

We teach engineers/technologists/consultants about sales. “Why the heck would someone want to do that?” you ask. “Does it work?” you ask. I was driving home from teaching a class today and was in one of those “rant” moods, and luckily my handy blackberry has a record function on it. So, with nothing better to do while caught in I-25 traffic, I ranted. This is a fairly random, uncut and completely unscripted stream of thought, and the blackberry recorder isn’t the best. All of that said, here are my thoughts below.   Please share your thoughts as well. I look forward to reading your comments.

Teach Sales to Technologists (7.9M MP3)

Teach Sales to Technologists (7.9M MP3)

About the Author

Peter Svenneby

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Peter began his career in the mid-1980s as a Software Engineer. From there he spent time in a variety of roles including marketing, product management, sales engineering, sales and sales management. He founded Svenneby Corporation in 1998 and relaunched the company as Syntuity in 2010. His passion is the art and science of influence, persuasion and selling and working with others to help them master it.