The Familiarity Scale

Peter Svenneby Salespeople, Syntuity Blog Leave a Comment

There is one thing we believe helps move the needle in sales more than anything else; it’s called Familiarity. The more familiarity we build – with our brand, our product, our services – the easier it becomes to drive the sales process.

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About the Author

Peter Svenneby

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Peter began his career in the mid-1980s as a Software Engineer. From there he spent time in a variety of roles including marketing, product management, sales engineering, sales and sales management. He founded Svenneby Corporation in 1998 and relaunched the company as Syntuity in 2010. His passion is the art and science of influence, persuasion and selling and working with others to help them master it.